Detailing Plant
The new Detailing Center in Voronezh entered the competitive market in order to occupy the premium segment. It was necessary to create not just a website, but a powerful marketing tool that will form the image of an expert and be ready to receive paid traffic.
| Client | Zavod Детейлинг |
| Location | Voronezh |
| Industry | Car services, premium childling |
| Services | Development |
| Timeline | March 2024 - April 2024 |
Context and objectives
Develop a visually premium website
Creating a foundation for advertising campaigns
Communicate the brand’s unique philosophy
Increase customer flow and average check
Result
30+ targeted applications in the first month after advertising launch
40% increase in average check due to premium positioning
Conversion 8% of conversions from advertising
Cost of application for 25% below the average market
What was done
Brand strategy: Transformed the slogan "Cleanliness". All right. Discipline in Visual Concept
Premium design: Developed a concise interface in dark colors with accents
Emphasis on visual: The site is sharpened to demonstrate high-quality photos and videos
Structure development: Created landing pages and forms for advertising traffic
[Partner program]
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