Yacht AK Royalty
Challenge 1: The premium yacht AK Royalty needed to create a visual style that reflected the exclusivity and luxury of charter services. The main task is to develop a concept that will emphasize the status of the yacht and attract the target audience. https://www.instagram.com/akroyalty_yacht_charter? igsh=ZWR6bGFuajNzd3N3 Challenge 2: Owners of the premium sports yacht Palmer Johnson needed a business card website for the presentation of the vessel and rental services in Dubai. The main task is to create a concise but spectacular resource that emphasizes the exclusivity of the yacht and attracts target customers.
# marketing# socialmediadesign# websitedesign# websitedevelopment
| Client | AK Royalty |
| Location | Dubai |
| Industry | Premium yachting, charter services |
| Services | Social media design, Development |
| Timeline | May 2024 - July 2024 |
Context and objectives
- Create a visual style that conveys the premium brand
- Develop a template system for regular content
- Visualize unique yacht services and capabilities
- Emphasize the exclusivity of charter services
- Develop a visually premium business card site
- Packaging and presenting yacht rental services
- Provide booking and communication functionality
- Transmit an atmosphere of luxury and exclusive
Result
- Increased Engagement: Increased ER by 6.8%
- Recognition: Creating a single visual language
- Saving time: Reduce content creation time by 65%
- Increase in coverage: Increase in organic coverage by 70%
- Increase in requests: Increase in rental applications by 60%
- Increased awareness: the site has become the hallmark of the yacht
- Customer convenience: Simplifying the booking process
- Growth in bookings: Increase in the number of booked dates by 45%
What was done
- Visual strategy: Developed a color palette with emphasis on gold and navy tones
- Typography: Selected elegant fonts that emphasize the status of the yacht
- Template system: Created adaptive layouts for different types of content
- Branded elements: Designed icons and graphic accents
- Hydeline: Guidelines for the use of style
- Landing on Webflow: Created a one-page site with responsive design
- Premium design: Used concise solutions that emphasize the status of the yacht
- Structure of services: Cruise packages with detailed conditions
- Reservation function: Implemented feedback form with the selection of dates
- Gallery: A selection of high-quality photos of yachts and routes
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