Launch of a premium brand of childrenling from scratch in Voronezh
The new Detailing Center in Voronezh entered the competitive market in order to occupy the premium segment. It was necessary to create not just a website, but a powerful marketing tool that will form the image of an expert and be ready to receive paid traffic.
| Client | Zavod Детейлинг |
| Location | Voronezh |
| Industry | Car services, premium childling |
| Services | Development |
| Timeline | March 2024 - April 2024 |
Context and objectives
Develop a visually premium website
Creating a foundation for advertising campaigns
Communicate the brand’s unique philosophy
Increase customer flow and average check
Result
30+ targeted applications in the first month after advertising launch
40% increase in average check due to premium positioning
Conversion 8% of conversions from advertising
Cost of application for 25% below the average market
What was done
Brand strategy: Transformed the slogan "Cleanliness". All right. Discipline in Visual Concept
Premium design: Developed a concise interface in dark colors with accents
Emphasis on visual: The site is sharpened to demonstrate high-quality photos and videos
Structure development: Created landing pages and forms for advertising traffic
[Partner program]
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